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LATEST NEWS
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Simon recently worked for Jesse Dylan's FreeForm whose client, the Entertainment Industry Foundation, spear-headed a campaign to promote volunteerism throughout the country. The ‘I Participate” campaign consisted of seven star-studded PSA’s that directed viewers to a website where they could simply enter their zip code and choose from dozens of real time volunteer services in their area. The campaign enlisted the co-operation of all four major television networks for the first time in U.S. history, including the participation of ninety prime time shows. Click here to see the ads that feature the First Lady, Michelle Obama, and Dr. Jill Biden, as well as top celebrities.
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Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker. A former Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy, he now consults for brands and creative companies that are re-inventing their industries and enabling positive change.
Simon offers a global purview on branding having worked at many of the world’s best advertising agencies in Asia, Europe and the U.S.. His expertise is informed by experience across a wide variety of industries, brands and product categories. He provides strategy, creative and community building across traditional, digital and new media working synergistically.
Simon’s clients include advertising agencies (Wieden, Chiat, Goodby, Saatchi, Fallon, Anomaly), production companies (Saville Productions), digital shops (Digital Domain, Exopolis, M80), experiential companies (George P. Johnson), eco-conscious firms (Sexton Co.), design firms (Troika), Hispanic agencies (Acento) and purpose-driven companies (FreeForm).
He has been included in the Los Angeles Twitter Elite 50, SEO Blog named him #1 social media specialist in the U.S. and the Daily Reviewer has recognized his blog as one of the top 100 marketing blogs in America.
Simon’s work is featured in ‘Cutting Edge Advertising’ by Jim Aitchison, ‘The Best Advertising of the Decade’ by Campaign Brief, ‘How to Write Great Copy’ by Dominic Gettins, and ‘Pure Process” by Prof. Glenn Griffin and Deborah Morrison, as well as Lurzer’s Archive, The One Club and Communications Arts Magazines.
He has received over 70 international awards (Cannes, One Show, D&AD, among others) and speaking engagements have taken him from Sydney to Mexico City to Dubai and Acapulco.
Simon studied Law and Fine Arts at Sydney University, Australia, and lives in Los Angeles with wife and two daughters.
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